Wednesday, March 6, 2013

Bring Me Close

Last week in my social media class we had a guest speaker: indie singer/songwriter Mindy Gledhill. The name did not ring any bells, but then my teacher played a commercial featuring her music:



I remembered seeing that commercial during the Olympics last year and thinking, "Whoa, what is that song?"

We have had many guest speakers in that class this semester, but she was my favorite so far, not just because she's a fellow musician, but because she laid out her balanced approach for building her brand as a singer/songwriter (promoting concerts, announcing new releases) and letting her personality shine through (posts about her kids, random musings) in ways that let her fans feel like they have a personal connection with her. This is a mix that I am trying to find - it was the topic of my recent guest post about the so-called "Zaxxon Rule" on the social media class blog. And she's really consistent about staying in contact and knowing what her fans like; moments after she left the class, she tweeted:


She could have just thrown up some bland tweet, but she did something lighthearted, personal, timely, and easy. As of this afternoon, that linked picture on Instagram has been favorited 201 times and has seven comments, so I'd say that quick little tossed-off post had a nice impact.

Let's close with a song, eh? In the spirit of that tweet/picture, here's my own quickly assembled, personal little cover of the song from the commercial above:


Saturday, March 2, 2013

Guest Post: The Zaxxon Rule

Another guest post on another blog. This time I wrote a post for the official class blog of my Social Media Marketing class. Here's a teaser about the subject of my post:

Fans of Pop Culture Happy Hour may see where I am going with this...
You can read the full post here.

For those who do click over to it: My teacher took my post, which was just a giant block of text, and divided it into sections with headers. What do you think about that? Since my posts tend to be rather lengthy, does breaking them up like that make it easier to digest? I appreciate any feedback you'd like to leave in the comments.

And next week I'll be back blogging on my own site, I promise :)

Wednesday, February 20, 2013

Guest Post: In the Mode

This week I contributed a guest post to my friend Peter Shirts' excellent music blog, Signifying Sound and Fury. As a teaser, my post was inspired by this clip:

Major Scaled #2 : REM - "Recovering My Religion" from major scaled on Vimeo.

I love websites like The A.V. Club, books like Chuck Klosterman's Sex, Drugs, and Cocoa Puffs: A Low Culture Manifesto, and podcasts like Pop Culture Happy Hour where really intelligent and insightful people use their considerable analytical powers to deconstruct pop culture artifacts like Ducktales or Saved by the Bell. Peter's music blog often (but not always) exists at this same intersection of scholarly analysis and pop culture.

Peter has a master's degree in musicology from the University of Michigan (full disclosure: we were roommates), and the mission statement of the blog is to use actual musical terminology when discussing music to create a more articulate musical dialogue, even when discussing something as seemingly trivial as "Gangnam Style." I think this is a worthy goal in this age where supposed music "experts" like Randy Jackson completely lack musical vocabulary and can only use lazy qualitative platitudes like "I just wasn't feeling it" or pseudo-terms like "Your performance was pitchy" (with a "yo dawg" thrown in somewhere for good measure).

So please check out my post, and sign up to follow Peter's blog, Signifying Sound and Fury.

Wednesday, February 13, 2013

The Ramp or the Stairs

When I was in high school, I ran for the office of Student Body First Vice President. I made through the primary elections as one of the two final candidates, and I put on a really awesome skit at the elections assembly. As I was a huge film buff as a teenager, my campaign was based around classic movies. My skit was an faux Oscar ceremony that creatively mixed live people on stage playing presenters integrated with clips from classic movies like Casablanca and The Third Man. After all the clips were shown, the presenters announced that the Oscar for First Vice President went to.... Brian Tanner! A spotlight found me in the auditorium and I ran up on stage, gave Sara Swalberg (the presenter, all dolled up in a fancy red dress) a big fake kiss with a dip, and then gave my final campaign speech, asking the student body to vote for me.

They tallied up all the votes, and during seventh period the principal came on the intercom and asked all the candidates come down to the office. I was in the seminary building across the street from the main high school building, and to get into the high school building I had two options: take the stairs or the ramp.

http://www.stepsrampsandrails.com/images/LCC-ModularInRain-1.jpg

In my mind I thought to myself, "If I take the stairs, I'll lose. If I take the ramp, I'll win." I knew that it was a silly superstitious thought, but I wanted to win and I thought that it really didn't make a difference which one I took, so I took the ramp. I got to the principal's office to find out that I had lost the election. As funny as it may sound, my first thought in that moment was, "I should have taken the stairs."

Logically, this makes no sense. All of the votes had already been cast and tallied, and Steps v. Ramp had no bearing on the decision whatsoever. When looking for the reason I lost, I should have looked to more relevant events, like my election skit. Seriously, did you read my description of it above? I was expecting high school kids to identify with black and white clips of Humphrey Bogart and Orson Welles? The guy who beat me just played a clip from Ace Ventura 2: When Nature Calls, and then came out on stage and stage and hollered, "Vote for me!" Mine was far more cleverly conceived and executed, but Jim Carrey got those '90s high school kids hooting and hollering, and consequently the other guy won.

Even though I know it is totally illogical, I still find myself falling into "ramp vs. stairs" thinking sometimes because it is somehow comforting to think that some decision that I made was the determining factor, not something out of my control. I am currently searching for a summer internship, a crucial component of the MBA program and my future career. Several of the opportunities that I wanted have not worked out, and it is really tempting to think, "If only I had done some little thing different..." However, the little thing on which I pin the blame often has no real bearing on this complicated hiring process that is largely out of my control.

I have a piece of paper that I have held on to for so long that I can no longer remember where I got it which contains a list of cognitive disorders compiled by Dr. David Burns. It is haphazardly mixed in with a messy stack of papers on my desktop, but it somehow resurfaces whenever I need it, like last night when I was feeling discouraged about how some things have played out in my internship search. The last item on the list reads:
10. Personalization: You see yourself as the cause of some negative external event for which, in fact, you were not primarily responsible.
This doesn't exactly fit with the train of thinking before, but it's close. It would be more like "you see arbitrary factors as the cause of some negative external event for which, in fact, they were not primarily responsible." It's a helpful reminder that sometimes things are out of my control whether I take the ramp or the stairs, and that's fine.

Returning to the student body officer election story above, as the cliché goes, it actually turned out better that I lost. My senior year I ended up being president both of the Madrigal singers and the National Honor Society, and I played the Tin Man in the school production of The Wizard of Oz. Those were opportunities that arose later that I wouldn't have had the bandwidth to do if I had been vice president. Things like that only look good in retrospect - at the time the thing you really wanted fell through you're just crushed and there's nothing on the horizon to be optimistic about. But that's when you just have to move forward in faith, knowing that many of the determining factors are ultimately outside of your control but trusting that if you put in the effort other opportunities will arise.

Here is the complete list of cognitive disorders mentioned above. When I am discouraged I find myself falling into many of these, and it is helpful to think about my thinking and see if it makes sense or not.
  1. All-or-nothing thinking: You see things in black and white categories. If your performance falls short of perfect, you see yourself as a total failure.
  1. Overgeneralization: You see a single negative event as a never-ending pattern of defeat.
  1. Mental filter: You pick out a single negative detail and dwell on it exclusively so that your vision of all reality becomes darkened, like the drop of ink that discolors the entire beaker of water.
  1. Disqualifying the positive: You reject positive experiences by insisting they "don't count" for some reason or other. You maintain a negative belief that is contradicted by your everyday experiences. 
  1. Jumping to conclusions: You make a negative interpretation even though there are no definite facts that convincingly support your conclusion.
    • Mind reading: You arbitrarily conclude that someone is reacting negatively to you and don't bother to check it out. 
    • The Fortune Teller Error: You anticipate that things will turn out badly and feel convinced that your prediction is an already-established fact.
  1. Magnification (catastrophizing) or minimization: You exaggerate the importance of things (such as your goof-up or someone else's achievement), or you inappropriately shrink things until they appear tiny (your own desirable qualities or the other fellow's imperfections). This is also called the "binocular trick." 
  1. Emotional reasoning: You assume that your negative emotions necessarily reflect the way things really are: "I feel it, therefore it must be true."
  1. Should statements: You try to motivate yourself with "shoulds" and "shouldn'ts," as if you had to be whipped and punished before you could be expected to do anything. "Musts" and "oughts" are also offenders. The emotional consequence is guilt. When you direct should statements toward others, you feel anger, frustration, and resentment.
  1. Labeling and mislabeling: This is an extreme form of overgeneralization. Instead of describing your error, you attach a negative label to yourself: "I'm a loser." When someone else's behavior rubs you the wrong way, you attach a negative label to him, "He's a damn louse." Mislabeling involves describing an event with language that is highly colored and emotionally loaded.
  1. Personalization: You see yourself as the cause of some negative external event for which, in fact, you were not primarily responsible.
How about you? Can any of you relate to my "ramp vs. stairs" thinking, or any of the other cognitive disorders above? What have you done to overcome cognitive disorders? Comment below or send me a tweet (@briandtanner).

Wednesday, February 6, 2013

The True Meaning of Twitter

During the Super Bowl blackout, I sat on the couch chuckling to myself.

"What's so funny?" my wife asked.

"Oh, people on Twitter are making jokes about the blackout." I then read her a few of my favorites:







After reading off a dozen more like those, my wife said, "It sounds like you've discovered The True Meaning of Twitter."

Indeed, I think I did discover the true meaning of Twitter that night. I signed up for a Twitter account back in August during my MBA orientation because they said that it would be a powerful networking/personal branding tool. However, several months passed before I actually registered my first tweet. But this semester I am enrolled in a social media marketing course, and we are required to tweet at least 15 times a week so that we can familiarize ourselves with the medium. The first week was really hard - I kept asking myself questions like "What to tweet?""Who do I follow?" "What is the point of this thing?"

But when the lights went off in the Superdome, a light went off in my head and I figured out what Twitter is for. It was like being in a room full of carefully selected people who were all riffing on the situation Mystery Science Theater-style.  But because it's digital, they could all talk at once and not be annoying, and because I picked them, they skewed toward really TV-savvy folks (the third, fourth, and fifth quotes allude to The Newsroom, The Sopranos, and Treme, respectively).

I don't have a ton of people in my life that are as film/TV-obsessed as I am (thankfully my wife shares my interest), but Twitter gives me access to people who live in that world. During the Sundance Film Festival I tweeted that I was thinking about heading up to Park City to see the movie "Upstream Color." A few minutes later, the star of the movie tweeted back at me telling me yes, I should go see it. I looked at his Twitter feed and he had sent similar messages to everybody who had mentioned the movie, but it still made me feel cool and connected. And it's a way for me to brand myself as someone who's up on entertainment industry news and wants to be a part of the conversation.

I'm relatively late to the Twitter party, so I'm sure a lot of you out there have already figured this stuff out. You Twitter users out there - what do you like/dislike about it? How do you use it? Any suggestions for a newbie like me? Either comment below, or tweet at me twitter.com/@briandtanner (please follow me!).

Wednesday, January 30, 2013

"Unique Perspectives"

This post was written for the new issue of the BYU MBA Student Wire publication. The theme of the issue is "Unique Perspectives."

A lot of major changes occurred in my life during 2012: I quit my job at Yahoo!, I moved away from Portland, I got married, I found out we're having a baby. However, I will unhesitatingly tell you that the most jarring change in my life was entering the BYU MBA program.

After having earned a doctorate degree in voice performance from the University of Michigan and having worked as a professional opera singer and voice teacher, entering the MBA program was like being dropped into a foreign country where I couldn't speak the language and didn't understand the local customs. During my nine years previous years as a music major I had never had the impetus to take a class in finance, accounting, economics, statistics, calculus, or anything even slightly relevant to business. In my application essays and interview for the MBA program I really played up the "I'll add value to the program because I see things from a unique perspective!" angle because I truly believed it. However, for the first few months, I felt like I had lost my voice. Whenever I sat in class and felt like I had a unique insight stemming from my background, I refrained from raising my hand because I just didn't know how to put my thoughts into words would make any sense to the business-savvy people around me.

However, I did get my first glimpse of how my background might actually be an asset during the NSHMBA conference [a gigantic MBA career fair held in Orlando] in early October. I was initially concerned that my lack of a serious business pedigree would hurt me, but after stopping at a few booths I could tell that many recruiters found me to be a breath of fresh air because I was so different from most of the herd they greeted that day. After telling one recruiter that my background was in opera, she said that she was Peruvian and she loved the musical theater genre of zarzuela, but she figured I had never even heard of it. On the contrary, I informed her. I had spent three years as a cast member with an opera company that frequently performed zarzuelas and I was quite familiar with the genre. Her face lit up and she immediately scheduled me for an internship interview.

A few weeks after that I decided to try a week-long experiment in my classes: to pretend that my opinions and comments were as valid as anyone else's, despite my feelings of inadequacy. I ended up having a great week. I was more engaged in my classes because I felt like I was a part of the classroom discussion, and I finally felt like a contributor rather than a drain on my team during our study session.

I initially felt depressed and outmatched in my internship search, and the early feedback I was getting was that my unusual background was baffling to many recruiters. However, I have since refined my search and have begun exclusively searching for internships in the entertainment industry. It's a perfect alignment of my musical/artistic past and my business present, and when I talk to recruiters from a movie studio or a music publisher, suddenly my background is a huge asset which sets me apart from the field.

I initially envied the students with a more traditional business background, but now I feel fortunate to be such a dramatic career-switcher. I love this passage from the article "What's Your Story?" by Herminia Ibarra and Kent Lineback:
Notice what moves a story along. It's change, conflict, tension, discontinuity. What hooks us in a movie or novel is the turning point, the break with the past, the fact that the world has changed in some intriguing and fascinating way that will force the protagonist to discover and reveal who he truly is. If those elements are missing, the story will be flat... Transition stories don't have this problem.
I have an interesting and different story, and I'm no longer shying away from telling it to a business audience. There are niche positions out there where I am going to thrive due to my blend of musical and marketing training - it's just a matter of finding them and showing them what I can do.