I remembered seeing that commercial during the Olympics last year and thinking, "Whoa, what is that song?"
We have had many guest speakers in that class this semester, but she was my favorite so far, not just because she's a fellow musician, but because she laid out her balanced approach for building her brand as a singer/songwriter (promoting concerts, announcing new releases) and letting her personality shine through (posts about her kids, random musings) in ways that let her fans feel like they have a personal connection with her. This is a mix that I am trying to find - it was the topic of my recent guest post about the so-called "Zaxxon Rule" on the social media class blog. And she's really consistent about staying in contact and knowing what her fans like; moments after she left the class, she tweeted:
Honored to be a guest speaker at the Marriott School of Business social media class. And I did not pose… instagr.am/p/WS71IklP-z/
— MindyGledhill (@MindyGledhill) March 1, 2013
She could have just thrown up some bland tweet, but she did something lighthearted, personal, timely, and easy. As of this afternoon, that linked picture on Instagram has been favorited 201 times and has seven comments, so I'd say that quick little tossed-off post had a nice impact.
Let's close with a song, eh? In the spirit of that tweet/picture, here's my own quickly assembled, personal little cover of the song from the commercial above:
3 comments:
Nice job on the song. It’s interesting that you are thinking about the “mix” Mindy has found. She seems to have done it quite naturally—not without a lot of work, but naturally. You can do the same. You obviously have the talent. You need some help with your design/brand though. Just a thought...
Wow, what a great BD gift to me! Been thinking about 32 years ago tonight.... Loved the post and especially the song! Happy Birthday!!
So glad you can still find time to jam. Loved the song. Love your T.
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