Wednesday, February 13, 2013

The Ramp or the Stairs

When I was in high school, I ran for the office of Student Body First Vice President. I made through the primary elections as one of the two final candidates, and I put on a really awesome skit at the elections assembly. As I was a huge film buff as a teenager, my campaign was based around classic movies. My skit was an faux Oscar ceremony that creatively mixed live people on stage playing presenters integrated with clips from classic movies like Casablanca and The Third Man. After all the clips were shown, the presenters announced that the Oscar for First Vice President went to.... Brian Tanner! A spotlight found me in the auditorium and I ran up on stage, gave Sara Swalberg (the presenter, all dolled up in a fancy red dress) a big fake kiss with a dip, and then gave my final campaign speech, asking the student body to vote for me.

They tallied up all the votes, and during seventh period the principal came on the intercom and asked all the candidates come down to the office. I was in the seminary building across the street from the main high school building, and to get into the high school building I had two options: take the stairs or the ramp.

http://www.stepsrampsandrails.com/images/LCC-ModularInRain-1.jpg

In my mind I thought to myself, "If I take the stairs, I'll lose. If I take the ramp, I'll win." I knew that it was a silly superstitious thought, but I wanted to win and I thought that it really didn't make a difference which one I took, so I took the ramp. I got to the principal's office to find out that I had lost the election. As funny as it may sound, my first thought in that moment was, "I should have taken the stairs."

Logically, this makes no sense. All of the votes had already been cast and tallied, and Steps v. Ramp had no bearing on the decision whatsoever. When looking for the reason I lost, I should have looked to more relevant events, like my election skit. Seriously, did you read my description of it above? I was expecting high school kids to identify with black and white clips of Humphrey Bogart and Orson Welles? The guy who beat me just played a clip from Ace Ventura 2: When Nature Calls, and then came out on stage and stage and hollered, "Vote for me!" Mine was far more cleverly conceived and executed, but Jim Carrey got those '90s high school kids hooting and hollering, and consequently the other guy won.

Even though I know it is totally illogical, I still find myself falling into "ramp vs. stairs" thinking sometimes because it is somehow comforting to think that some decision that I made was the determining factor, not something out of my control. I am currently searching for a summer internship, a crucial component of the MBA program and my future career. Several of the opportunities that I wanted have not worked out, and it is really tempting to think, "If only I had done some little thing different..." However, the little thing on which I pin the blame often has no real bearing on this complicated hiring process that is largely out of my control.

I have a piece of paper that I have held on to for so long that I can no longer remember where I got it which contains a list of cognitive disorders compiled by Dr. David Burns. It is haphazardly mixed in with a messy stack of papers on my desktop, but it somehow resurfaces whenever I need it, like last night when I was feeling discouraged about how some things have played out in my internship search. The last item on the list reads:
10. Personalization: You see yourself as the cause of some negative external event for which, in fact, you were not primarily responsible.
This doesn't exactly fit with the train of thinking before, but it's close. It would be more like "you see arbitrary factors as the cause of some negative external event for which, in fact, they were not primarily responsible." It's a helpful reminder that sometimes things are out of my control whether I take the ramp or the stairs, and that's fine.

Returning to the student body officer election story above, as the cliché goes, it actually turned out better that I lost. My senior year I ended up being president both of the Madrigal singers and the National Honor Society, and I played the Tin Man in the school production of The Wizard of Oz. Those were opportunities that arose later that I wouldn't have had the bandwidth to do if I had been vice president. Things like that only look good in retrospect - at the time the thing you really wanted fell through you're just crushed and there's nothing on the horizon to be optimistic about. But that's when you just have to move forward in faith, knowing that many of the determining factors are ultimately outside of your control but trusting that if you put in the effort other opportunities will arise.

Here is the complete list of cognitive disorders mentioned above. When I am discouraged I find myself falling into many of these, and it is helpful to think about my thinking and see if it makes sense or not.
  1. All-or-nothing thinking: You see things in black and white categories. If your performance falls short of perfect, you see yourself as a total failure.
  1. Overgeneralization: You see a single negative event as a never-ending pattern of defeat.
  1. Mental filter: You pick out a single negative detail and dwell on it exclusively so that your vision of all reality becomes darkened, like the drop of ink that discolors the entire beaker of water.
  1. Disqualifying the positive: You reject positive experiences by insisting they "don't count" for some reason or other. You maintain a negative belief that is contradicted by your everyday experiences. 
  1. Jumping to conclusions: You make a negative interpretation even though there are no definite facts that convincingly support your conclusion.
    • Mind reading: You arbitrarily conclude that someone is reacting negatively to you and don't bother to check it out. 
    • The Fortune Teller Error: You anticipate that things will turn out badly and feel convinced that your prediction is an already-established fact.
  1. Magnification (catastrophizing) or minimization: You exaggerate the importance of things (such as your goof-up or someone else's achievement), or you inappropriately shrink things until they appear tiny (your own desirable qualities or the other fellow's imperfections). This is also called the "binocular trick." 
  1. Emotional reasoning: You assume that your negative emotions necessarily reflect the way things really are: "I feel it, therefore it must be true."
  1. Should statements: You try to motivate yourself with "shoulds" and "shouldn'ts," as if you had to be whipped and punished before you could be expected to do anything. "Musts" and "oughts" are also offenders. The emotional consequence is guilt. When you direct should statements toward others, you feel anger, frustration, and resentment.
  1. Labeling and mislabeling: This is an extreme form of overgeneralization. Instead of describing your error, you attach a negative label to yourself: "I'm a loser." When someone else's behavior rubs you the wrong way, you attach a negative label to him, "He's a damn louse." Mislabeling involves describing an event with language that is highly colored and emotionally loaded.
  1. Personalization: You see yourself as the cause of some negative external event for which, in fact, you were not primarily responsible.
How about you? Can any of you relate to my "ramp vs. stairs" thinking, or any of the other cognitive disorders above? What have you done to overcome cognitive disorders? Comment below or send me a tweet (@briandtanner).

Wednesday, February 6, 2013

The True Meaning of Twitter

During the Super Bowl blackout, I sat on the couch chuckling to myself.

"What's so funny?" my wife asked.

"Oh, people on Twitter are making jokes about the blackout." I then read her a few of my favorites:







After reading off a dozen more like those, my wife said, "It sounds like you've discovered The True Meaning of Twitter."

Indeed, I think I did discover the true meaning of Twitter that night. I signed up for a Twitter account back in August during my MBA orientation because they said that it would be a powerful networking/personal branding tool. However, several months passed before I actually registered my first tweet. But this semester I am enrolled in a social media marketing course, and we are required to tweet at least 15 times a week so that we can familiarize ourselves with the medium. The first week was really hard - I kept asking myself questions like "What to tweet?""Who do I follow?" "What is the point of this thing?"

But when the lights went off in the Superdome, a light went off in my head and I figured out what Twitter is for. It was like being in a room full of carefully selected people who were all riffing on the situation Mystery Science Theater-style.  But because it's digital, they could all talk at once and not be annoying, and because I picked them, they skewed toward really TV-savvy folks (the third, fourth, and fifth quotes allude to The Newsroom, The Sopranos, and Treme, respectively).

I don't have a ton of people in my life that are as film/TV-obsessed as I am (thankfully my wife shares my interest), but Twitter gives me access to people who live in that world. During the Sundance Film Festival I tweeted that I was thinking about heading up to Park City to see the movie "Upstream Color." A few minutes later, the star of the movie tweeted back at me telling me yes, I should go see it. I looked at his Twitter feed and he had sent similar messages to everybody who had mentioned the movie, but it still made me feel cool and connected. And it's a way for me to brand myself as someone who's up on entertainment industry news and wants to be a part of the conversation.

I'm relatively late to the Twitter party, so I'm sure a lot of you out there have already figured this stuff out. You Twitter users out there - what do you like/dislike about it? How do you use it? Any suggestions for a newbie like me? Either comment below, or tweet at me twitter.com/@briandtanner (please follow me!).

Wednesday, January 30, 2013

"Unique Perspectives"

This post was written for the new issue of the BYU MBA Student Wire publication. The theme of the issue is "Unique Perspectives."

A lot of major changes occurred in my life during 2012: I quit my job at Yahoo!, I moved away from Portland, I got married, I found out we're having a baby. However, I will unhesitatingly tell you that the most jarring change in my life was entering the BYU MBA program.

After having earned a doctorate degree in voice performance from the University of Michigan and having worked as a professional opera singer and voice teacher, entering the MBA program was like being dropped into a foreign country where I couldn't speak the language and didn't understand the local customs. During my nine years previous years as a music major I had never had the impetus to take a class in finance, accounting, economics, statistics, calculus, or anything even slightly relevant to business. In my application essays and interview for the MBA program I really played up the "I'll add value to the program because I see things from a unique perspective!" angle because I truly believed it. However, for the first few months, I felt like I had lost my voice. Whenever I sat in class and felt like I had a unique insight stemming from my background, I refrained from raising my hand because I just didn't know how to put my thoughts into words would make any sense to the business-savvy people around me.

However, I did get my first glimpse of how my background might actually be an asset during the NSHMBA conference [a gigantic MBA career fair held in Orlando] in early October. I was initially concerned that my lack of a serious business pedigree would hurt me, but after stopping at a few booths I could tell that many recruiters found me to be a breath of fresh air because I was so different from most of the herd they greeted that day. After telling one recruiter that my background was in opera, she said that she was Peruvian and she loved the musical theater genre of zarzuela, but she figured I had never even heard of it. On the contrary, I informed her. I had spent three years as a cast member with an opera company that frequently performed zarzuelas and I was quite familiar with the genre. Her face lit up and she immediately scheduled me for an internship interview.

A few weeks after that I decided to try a week-long experiment in my classes: to pretend that my opinions and comments were as valid as anyone else's, despite my feelings of inadequacy. I ended up having a great week. I was more engaged in my classes because I felt like I was a part of the classroom discussion, and I finally felt like a contributor rather than a drain on my team during our study session.

I initially felt depressed and outmatched in my internship search, and the early feedback I was getting was that my unusual background was baffling to many recruiters. However, I have since refined my search and have begun exclusively searching for internships in the entertainment industry. It's a perfect alignment of my musical/artistic past and my business present, and when I talk to recruiters from a movie studio or a music publisher, suddenly my background is a huge asset which sets me apart from the field.

I initially envied the students with a more traditional business background, but now I feel fortunate to be such a dramatic career-switcher. I love this passage from the article "What's Your Story?" by Herminia Ibarra and Kent Lineback:
Notice what moves a story along. It's change, conflict, tension, discontinuity. What hooks us in a movie or novel is the turning point, the break with the past, the fact that the world has changed in some intriguing and fascinating way that will force the protagonist to discover and reveal who he truly is. If those elements are missing, the story will be flat... Transition stories don't have this problem.
I have an interesting and different story, and I'm no longer shying away from telling it to a business audience. There are niche positions out there where I am going to thrive due to my blend of musical and marketing training - it's just a matter of finding them and showing them what I can do.

Wednesday, September 5, 2012

Branded

I am going to exploit this blog space to do my marketing homework (in case you missed my previous post, I'm an MBA student now). Assignment formalities first:
1. Your Name:  
BRIAN DAVID TANNER 
2. Your picture(s):  
Here's my official MBA headshot:
And here's a collage with lots of pictures of me from my 250th blog post "clip show":
3.Your section number and team number:
Section 1, Team 8 (a.k.a. Team George*) 
Okay, now for the meat of the assignment: I was asked to identify five brands that are a part of who I am. I decided to do this assignment as a blog post because over the years I have already devoted a lot of space here to many of my favorite brands. Below I have selected five brands that I have written about numerous times (there are 75 entries in the Sesame Street Tuesdays series alone), and for each brand I have chosen one salient passage from one relevant post (click on the links to read the full posts). Here goes:
The Utah Jazz (from April 23, 2008)
"The Utah Jazz are looking primed to sweep the Houston Rockets in the first round of the NBA Playoffs, and I've been rapturously watching every second of every game and then relentlessly searching out every word that has been printed about the Jazz the day after the game. But then again, I've been doing that for every Jazz game for the past five years... It may seem silly for to be so emotionally invested something as trivial and random as the flight of a ball, but caring so much about it is exactly what gives me so much joy. The Jazz are a constant in my life - I loved them when I was a kid, I love them now, and I hope that I still love them and still go nuts when my boys are up 2-0 over the Houston Rockets in the 2058 NBA Playoffs."

Nintendo (from February 13, 2008)
 "I love my old Nintendo. I bought him when I was 9 years old with money that I worked for almost a year to earn. I raised $100, and my dad was so surprised that I had managed to earn that much that he pitched in the extra money to get the deluxe edition with the Power Pad and Zapper (both of which I still have). The home movie of me busting out my Nintendo for the first time has become a Tanner Family classic, boasting such classic lines as "This is the happiest day of my life" and "It's like an awcade fow yow house" (I had trouble with 'r's as a youngster). I gave my Nintendo the name Conrad and I used to celebrate his birthday every August (I've forgotten the exact date - I think it was somewhere in the 20s). I've never bought another video game console after Conrad, and he's still going strong after 22 years. The two of us still kick some serious butt at Dr. Mario."

University of Michigan (from September 11, 2011)
"I feel a tremendous amount of pride to be a Wolverine, and though I know but a small fraction of them, I feel a strong connection to the 460,000 others out there. Michigan football is one of the primary channels through which I feel that connection. It's not like I have a strong connection to football in general - I had never actually watched a football game of any sort before I moved to Ann Arbor, and the team had three of the most regrettable seasons in its storied history while I was a student there. Regardless, Michigan football seems to transcend time and circumstance and reach into something deeper inside me."

Sesame Street/The Muppets (from January 20, 2009)
"I don't know about you, but Sesame Street had a profound impact on me and helped shaped my personality and worldview. The timeless lessons found in the songs and skits will stay with me forever (at least I hope so - I would hate to suddenly forget the alphabet). I lamented to hear my sister tell me over Christmas break that her kids just aren't drawn to Sesame Street because everything is so flashy and in-your-face nowadays that Sesame Street's gentle charm just can't compete (no wonder the show has been taken over by the annoying Elmo - it's just Sesame Street's attempt grab the new generation's attention)."
Brazil (from June 9, 2008)
"As the end of my mission was approaching I simply did not want to leave Brazil, so I extended my mission for another six weeks. I probably would have extended again but my visa would have expired, so they had to ship me home. As the wheels of the airplane lifted off the runway I felt like I had lost something, and I promised myself that I would go back some day... When it comes to Brazil, it feels like I always have unfinished business."

Honorable mention: Buffy the Vampire Slayer, Pixar

*The first time I got together with my group, one of my team members told a story about how he has a cousin named Tyson, but he went by George. So when they asked us to come up with team name I said, "Let's be 'Team Tyson,' but we'll go by 'Team George.'" And the name stuck.

Monday, September 3, 2012

Back to School

Last Sunday night just before bedtime I found this arrangement on my bed:

Balloons, pencils, and chocolate truffles courtesy of my BYU-employed wife.
For anyone who hasn't heard some of the recent developments in my life, this picture may raise some eyebrows and/or questions, such as:
  1. Brian is going back to school again? Doesn't he already have enough freaking degrees?
  2. BYU? Seriously? Hasn't Brian voiced some dislike for BYU in the past?
  3. So what is he studying this time around?
Yes, I'm going back to school again, and yes, I do have way too many degrees already. Yes, it is at BYU, which I would have never imagined even six months ago. And finally, I am going back to earn an MBA (gasp!) in marketing (huh?). Trust me, it all makes sense.

After I graduated from Michigan in 2010, I didn't have any idea what the next step would be. I was very proud of my accomplishments and felt that my studies and experiences as a music student had been enriching and valuable, but I felt like I had come to a dead end with music and I needed to find a new direction. I eventually ended up at Yahoo!, which was a great place for me. I really loved the work I was doing and the atmosphere at a big tech company (even a flailing one - I saw two CEO changes while I was there). I discovered there that I could still feel creative and fulfilled outside of music and the arts, and the lifestyle was much more stable and predictable.

Flash forward to March of this year - all of a sudden I found myself leaving Oregon and Yahoo! and coming down to Provo to get married. After I got here I learned that as the spouse of a BYU professor, I could go to school for free if I so desired. That was a real game-changer, so as soon as I got here I started talking to academic advisors to figure out what career path would make the most sense for me. Although I had made fun of BYU in the past, I found it refreshing to be able to speak openly about my spirituality in the context of an academic conversation (that certainly never happened at Michigan or the U of U). I had some amazing experiences with the BYU faculty that helped me get some mental clarity at a critical juncture in my life.

I had previously given some thought to studying business, but I dismissed it pretty quickly because I just couldn't see Brian as a businessman. However, a light bulb went off in my head when I met a guy in Amy's previous ward who had graduated from BYU with a degree in film. He felt that he had important stories to tell that would further the mission of the Church. However, twelve years after graduating he still had not found work in the film industry and he began to question why he had felt inspired to study film. He then completed an MBA degree at BYU and soon thereafter was hired as a producer by the Church Media Services. His degree in film had prepared him to work in the field, but he was not able to fully harness his abilities until he paired them with the solid business and management skills that a producer position demands. Hearing his story, I came to believe that an MBA would allow me to harness the skills and knowledge that I have obtained through all my previous degrees.

Upon applying for the MBA program, I had to specific a academic focus from several disciplines: human resources, supply chain management, finance, and marketing. I chose marketing because it seemed to play to my strengths most directly and it would seem to be the most valuable skill if I were to end up going back into the arts in some kind of administrative capacity. One of the biggest challenges facing arts organizations nowadays is just getting people to show up. I have already had some success in this area through my involvement with a little upstart non-profit opera company called Zero Budget Productions.

The Zero Budget Productions logo.
I co-founded Zero Budget Productions with my fellow student/best friend Anthony T. Buck at the University of Utah in the early months of 2004. As our name suggests, we started with no money, but we had a vision of independently producing small-scale operas that would complement the large operas that were officially put on by the university. Anthony and I both wore many hats as we launched Zero Budget, but Anthony had much more theater savvy than I did at the time, including several previous stints as a stage director, so for our first production he naturally assumed many of the artistic duties of the company. That left me to handle much of the company's business-type stuff, most notably the company's marketing efforts. My first step was to recruit my sister Amy, who has a graphic design degree from BYU, to be our graphic designer. This was a partnership that lasted for the duration of my tenure at Zero Budget and yielded some very fun posters and other promotional materials:
A few of my favorite Zero Budget posters that my sister Amy designed.
Our first show was Amelia Goes to the Ball, a one-act comic opera in English by Gian Carlo Menotti that had seven solo roles and a small chorus. My marketing campaign consisted of strategically placing posters all over campus, doing some newspaper interviews, passing out fliers, sending out lots of email invitations, and performing some scenes from our shows in music classes to raise awareness of our company. We weren't sure how much interest we would actually attract since a student-produced opera was unprecedented at the U of U, and because it was an opera, after all. And then there was a blizzard on the night of the performance, which we figured would keep people away from the show. We performed the show inside of a ballroom in the U of U's music building, and before the performance we thought we would be lucky to have 50 people show up, so we set out about 50 chairs in the ballroom. I was performing in the show and I had to make my first entrance from a balcony off of the ballroom (I entered by swinging on a rope made out of bedsheets - it was awesome), so I had to preset myself there a half hour before the show started. I sat out there waiting and waiting and waiting for the show to start - it seemed like over an hour. I couldn't see what was going on in the ballroom, but it was pretty noisy so I figured that we must have gotten a decent crowd.

The opera finally started and when I finally made my entrance into the ballroom 20 minutes into the opera, the balcony doors swung open and I saw the reason they had delayed the start: they had gathered every available chair from the whole building, and there were still dozens of people standing in the back - over 300 in total. It was such a startling and triumphant moment to swing in on the rope and see six times more audience members than we had imagined in our most optimistic projections. The show went spectacularly and before the end of the night we had a bunch of voice students lining up to beg Anthony and I to cast them in our next production.

Anthony and I masterminded several more shows over the next few years, and we were able to fund our productions entirely through donations. When I left for Michigan in 2007 Anthony ran the company by himself (directing and starring in a production of The Mikado that I wish I could have seen). Anthony graduated and moved away after that, so I figured that Zero Budget would just end there, but a few of our colleagues that had participated in a few of our productions and learned the Zero Budget way of operating kept the company going for a few more years after that. The fact that Zero Budget continued after Anthony and I left gave me a tremendous amount of pride - it showed that we had not only put on a few fun shows, but we had changed the culture at the university and left a legacy of empowering students to create their own performance opportunities.

My work with Zero Budget was the most satisfying experience of my academic career, and looking back at this experience I can see that I kind of stumbled into marketing by accident. I certainly didn't know anything about marketing at the time (and I still don't know very much - I've only had one week of classes), but the tactics we came up with worked pretty well for our little company. Beyond just making and hanging up posters, the very founding of the company was built upon my analysis of the market that revealed that a need for small-scale comic operas was going unmet, and through some rudimentary market segmentation we were able to find audiences interested in our little niche product.

So as unlikely as it may seem that I am here at BYU studying marketing, I feel very blessed to be here. So many doors all opened at once to make this opportunity possible and I am looking forward to all the growing experiences that will come over the next two years.

P.S. - All of a sudden this blog post seems pretty myopic :)

Sunday, June 24, 2012

Sleeptalk With Me

"Conversation" between Amy and I, circa 2:00 a.m.:
Amy: This room was for my ear, too.
Brian: That was nothing like the bowl I felt. Wait... (making hand gestures in the shape of a bowl)... like that. It feels like someone's touching my ear. Like a little person. Oh my gosh, I'm losing my mind, Amy.
Special thanks to Amy for having the presence of mind to write down that exchange before drifting back to sleep.